I got a call right now from 2 friends, who are living exactly of a type you talk about. It's at least 6-7 hours (by bus) far from the capital of the province and it's maybe one of the poorest towns in their province. They haven't any problem with the clothes and shoes (maybe to buy a new pair of good shoes is only 3% of the monthly salary and to buy a new trousers/pants and shirt is only around 4-5% of that salary. Paying monthly bills for electricity, water and others, for instance -- building management: lifts, cleaning, etc., around 6% of the salary. Others -- transportation spendings and so on -- around 5% of the salary. They like to ear meat every day or every other day. This is the reason they spend maybe more than 40% of the money for food. If they have more vegetarian menu like tofu, eggs, milk, fruit and vegetables, they will spend maybe not more than 15-25% of the salary and they will be quite able to save at least 20-35% of the salary, if they decide to buy something more like a new electric fan or a new cell phone/mobile phone or they have some short travel nearby.)
This comes to show that for them buying mixers, air-conditioners, fridges, computers and other electronics or chairs, sofa and other furniture isn't a problem at all. So what's the luxury for them? I think only 2: houses and travel abroad. Their monthly salaries are around $770 (this is in American dollars). Can you imagine what you can afford with this money in France, Holland, Australia, Canada or the US? Maybe only the hotel will cost you a bit more than this money? You know better. With the Chinese salaries (the average people) the travel most probably is convenient only in countries like Russia, Vietnam, India. Only the upper-middle class here can afford tourism/destinations like Australia, Japan, Great Britain, USA, Canada, New Zealand, France and other countries, where the prices are higher than in China (because the salaries/the incomes are much higher). That's why more and more Chinese travel abroad. Millions of Chinese. But these millions are maybe only 5-10% of the entire population, i.e. per capita isn't high.
And about the houses/apartments/flats -- only one word: expensive.
The cars are probably something luxury for many families. Most of the present women around have 3 basic conditions for their future husband: own apartment/flat, stable good job (as high as possible salary) and a car. Some of them even are not going to date you, if you have no own living place and a car!
An average car probably equals 30-40 month higher incomes.
Sometimes I miss the good old days, when the common people were proud to be proletarian and very proud just because they are hard working. Well, it's not necessary better than now in many aspects now we may live better than before, but the happiness isn't so easy to achieve. Before I was happy, because I had a new bike. Now I have many other new things: new radio, new fridge, new calculator, new computer... but I'm not happy, because I didn't visit... let me take out my list
, Las Vegas, Amsterdam, Singapore, Seoul and Saipan (it's an island in the Pacific ocean).