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Authority. “Authority” describes how highly Google regards your website (domain authority) or a particular Web page (page authority). Following White Hat SEO practices has a cumulative effect of increasing domain authority and page authority.
Canonical URL. When a website(s) has active pages with duplicate content, or multiple URLS for the same page (e.g., SampleURL.com and sampleurl.com) a canonical URL tells Google which page is the main source of the content. SEO impact: Canonical URLs ensure Google points users to the version of a Web page you want them to see.
Content Marketing. Content marketing is an Internet marketing technique where content is used to drive leads and improve branding. SEO impact: Creating high quality on-site and off-site content produces significant SEO impact: Creates natural inbound links and improves domain and page authority.
Google Analytics. Google Analytics is a free service that provides highly detailed information and statistics about website performance. SEO impact: Google Analytics provides essential information for SEO, including sources of referred traffic (e.g., traffic sent from Google organic search to the website), and traffic and user behavior on individual website pages.
Google Webmaster Tools. Google Webmaster Tools is a free service that allows webmasters to identify and correct website issues that impede SEO performance. SEO impact: Webmaster Tools is invaluable for on-site optimization.
Internal Link. Internal links are hyperlinks that link to other pages within a website. SEO impact: A website’s internal linking system, if well constructed, helps Google determine the relative importance of website pages and thus improves search visibility.
Keyword Research. Keyword research is the process of systematically reviewing search terms used in organic search and evaluating their potential effectiveness for SEO campaigns. SEO impact: All SEO campaigns must start with detailed keyword research, since an SEO campaign is only as good as the search terms its online content is built around.
Link Acquisition. Link acquisition, also referred to as link building or link development, is the SEO process of acquiring high authority, relevant backlinks to a client website. SEO impact: Link acquisition must be undertaken carefully by firms intimately familiar with best practices -- Black Hat techniques can be interpreted as manipulative by Google and do much more harm than good.
Link Profile. A website’s link profile is the totality of inbound links pointing to that website. SEO impact: A strong link profile, which is diverse and driven by other websites that desire to link to the website based on the quality and usefulness of its content, has a huge positive impact on SEO performance.
Link Reclamation. Link reclamation is the SEO process of identifying poor quality links to a website, and then taking steps to eliminate or improve them. SEO impact: Over time, a website builds up links from websites that have fallen into disfavor with Google or are otherwise undesirable. Cleaning them up improves a website’s link profile and SEO performance.
Long Tail Keywords. Long tail keywords are keyword phrases that are highly detailed, often having relatively low search volume but also a very high likelihood of producing conversions, such as “buy 100% organic sunscreen in orlando”. SEO impact: Companies that focus only on high volume keywords rather than including longtail keywords miss significant opportunities to generate sales leads.
Meta Description. A Meta description is a snippet of HTML text associated with a Web page that sometimes displays under a link in organic search results. SEO impact: A persuasive Meta description encourages users to a click on a link, thus improving conversions and lead generation.
Meta Title. The Meta title of a Web page is HTML code that describes the content of a page. Meta title tags should always be unique, accurate and include important keywords. SEO impact: Well-written Meta titles have great importance in communicating what a page is about to Google. They are probably the most important thing to get right on a website.
Off-site Optimization. Off-site optimization is SEO work undertaken away from the website to improve organic search visibility. Tasks include off-site content marketing and directory listing/renewal. SEO impact: To be successful, all SEO campaigns should have a robust off-site component.
On-site Optimization. On-site optimization is SEO work undertaken within the website to improve organic search visibility. Tasks include reviewing Google Webmaster Tools to correct errors and adding strategic website content. SEO impact: To be successful, all SEO campaigns should have a robust on-site component.
Ranking Factor. A ranking factor is something known to be part of the Google Algorithm for the ranking of website content, such as Meta titles. Some factors, such as social media mentions, are not definitive ranking factors, but are instead only correlated to high organic search visibility. SEO impact: A competent SEO company understands the nuances of the many ranking factors and takes them into account for all campaign activity.
Search Algorithm. A search algorithm is a complex “recipe” for evaluating the organic search engine significance of website pages relative to the keywords search engine users input when conducting a search. The most important of these is the Google Algorithm, as Google continues to be the dominant, most widely used search engine. SEO impact: Google’s algorithm changes continually. A competent SEO company keeps pace with algorithm updates, so as not to use outdated techniques that result in neutral or even negative results.
Sitemap. A sitemap is a list of Web pages on a website. For SEO, Google recommends specific sitemap attributes to enable it to better understand and rank a website. SEO impact: A properly structured sitemap has a large role in improving search engine visibility, especially for websites with many pages.
Source: https://www.linkedin.com/pulse/30-seo-terms-every-non-seo-should-know-from-website-el-chammas
Topic: SEO dictionary (Read 7161 times)