[kitanookami]

Sorry for this noobish question but recently I've heard that the newest update of google penguin really messed up SEO business. But what does it do exactly? I was only told that it regulates the spammy content but I suppose there must be more to it.

[Non-SEO]

Hi!

We're not only SEO forum (in fact we're much more non-SEO, according to the quantity of the content of this forum), so it's pretty normal someone to ask 'noobish' questions about the Search Engines Optimization.

This link maybe help you to know more about the Google's Penguin: http://www.seo-forum-seo-luntan.com/seo/penguin-update/  .

[softrapid]

its a one of the algorithm of Google for check quality links of website. Google penguin banned those website which have bad quality backlinks or low quality backlinks.

[Non-SEO]

This "its a one" is not correct. You should use: "It's one" or "It is one".

[lakshmi reddy]

Google penguin is one of the google algorithm. Its related to back-links.

[Non-SEO]

You mean "it's related", not "its related".

[johnniewalk]

Google penguin is an algorithm which is updated by google to penalized the spammers, penguin is based on link purpose, so if your website holds number of bad urls and broken links then it will affect in your serps.

[sidrawat]

Google penguin is like panda update which is an algorithm of google by which it penalizes or removes spammers, robots from the search engine. This technique is frequently used by Google to maintain a good quality of search engine for its user all over the world.

[MSL]

 "For its users", not "for its user", because Google has more than 1 user.

[kitanookami]

And so for now, I've heard that Penguin regulates backlink and Panda regulates contents (probably they mean On-page) based on real time system. No wonder why many businesses got their rank messed up through out these days.
Guess black hat SEO (and even Grey hat perhaps?) are now facing extremely dark time...

[MSL]

 That's why here we're fans of the green hat SEO and the white hat SEO.

[ydoxy]

Google Penguin is a codename for a Google algorithm update that was first announced on April 24, 2012. Google Penguin refers to a set of algorithm updates for the Google search engine to help enhance the value of search query results for users.

[Pradesh95]

What is Google Penguin Update?

The penguin update was started by the Google 24th of April 2012. The major updates in the Google algorithm were necessary to combat the websites which were spamming the hell out of Google with huge amount of backlinks and irreverent contents. The overall aim of the Penguin Update is to change Google’s search results and to punish the websites which are spammy in nature. It may take some time for an update to roll out completely across various data centers and see the actual effect. In this update, it has been completely rolled out and Google has confirmed it positively. So Guys!!! Penguin is live now.

How to escape from the Penguin update: Some counter measures.

Primarily these changes were done to combat the website, which were spamming Google, so there are couple of things you MUST take care of while doing an onpage or offpage SEO.

 

Avoid Keyword Stuffing: Keyword stuffing is a bad idea now. While composing new posts on your website, make sure that you have a keyword density not more than 2-3%. Here is how you can calculate keyword density. Count the number of words you have in your article or page. Count how many times you have used your keyword in that particular article or page then
Keyword Density = (Number of Keywords*100)/(Total number of words)

 

Example of keyword stuffing can be:

If you’re looking for tennis shoes, you’ve come to the right place. Our website is the best place to buy tennis shoes. You won’t find better tennis shoes or cheaper tennis shoes anywhere else. We invite you to check out our great selection of tennis shoes.

Keyword density in above shown text is way more than 3% and it is one
perfect example of spamming.

Avoid Cloaking: Cloaking means hiding stuff from Google. Cloaking is a technique when search engine is shown completely different version of the web page than the human see. We are not going to go into more details because cloaking can be useful in some cases and many big authority sites actually do practice cloaking. But for a micro niche site, or an average content site, cloaking is harmful and your website will be slapped by Penguin Update.
Avoid Duplicate Contents: Do not create multiple pages, sub domains, or domains with substantially duplicate contents. It is not only duplicate contents, which is being penalized by Google, but it’s also poorly spun versions of the content, which are recognized and penalized. 2011 Panda update was not so strict about this, and it permitted to use up to 50% duplicate contents on web pages. But the latest Penguin changes simply do not permit any duplicate contents what so ever.
 

TIP : If you have a habit of scraping article from the different article directories, spinning and using them on your websites then you will have
to think again.
TIP: Major search engines can detect footprints and synonyms pretty easily. Try to stuff the articles with lot of pictures, or original contents to make them look unique.
TIP: Try to change the format of the pictures to make them unique. If the present format if .jpg, you can easily convert it into png or gif using any freeware image processing software like irfanview or gimp.

How to see if you are really hit

It’s simple. You site may start to dance. It may disappear from the search engine rankings. If there is a significant decrease in the volume of traffic, then it is apparent that you have been affected by the updates. If you are using Google Webmaster Central, then Google may send you notifications, confirming spamming offenses against your website.

Recovery from Penguin update

It is what Google Says:

"Because this is an algorithmic change, Google has no plans to make manual exceptions. Webmasters
cannot ask for reconsideration of their site, but we’re happy to hear feedback about the change on our
webmaster forum."
 
The process of search engine optimization has changed significantly. You cannot afford to ignore certain factors, which may go adverse for your site. If you want to put up a good site, which is able to make your smart money, then you need to adapt to the changes and make strategies accordingly.

Conclusion

The SEO process has changed completely in 2012 and there is no place for old SEO backlinking techniques. You really can’t outsource your SEO work blindly to third party, which is still employing the old SEO routines. Quality contents will win you the games in longer run. Instead of going after quantity, chose to go after quality. Remember one PR6 backlinks is worth more than 500 PR0 backlinks. The context of authority backlinking will be much more visible. Low PR profile links or blog commenting links have very less or no value. I am sure if you go by the guidelines given above, you site will no doubt make it to TOP rankings and earn your good amount of money.

Btw, Mumbai gets ready to host penguins http://indianexpress.com/article/cities/mumbai/mumbai-byculla-zoo-gets-penguins-bmc-2900230/

[enthusionz]

Google Penguin is an Algorithm for checking backlinks.




 ADMIN EDIT: best digital marketing company spamlink removed. NO SPAM!

[RichaAgarwal]

Google Penguin is a codename for a Google algorithm update that was first announced on April 24, 2012.
The Google Penguin updates primarily seek to prevent various types of search engine spam from being successfully rewarded in the form of higher-placed search engine results. Search engine spam can include activities such as keyword stuffing, link spamming, the use of invisible text on web pages, duplication of copyrighted content from high-ranking web sites and more.



Admin's edit: Spamlinks removed. Next spam = ban.