earch engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing landscape for the upcoming year.There have been numerous developments in SEO over the past 10 months. A lot of the prominent trends of 2016 will continue and grow in 2017. As Google’s algorithm updates constantly keep business owners on their toes, several other trends are expected to take shape in 2017.
Here are a few things look out for in the ensuing months:
Optimization for user intent
More rich answers and snippets
Cross-channel marketing
Increased mobile growth
Voice search is the next big thing
Voice search has been an ongoing project in the tech industry for a few years now. In the process of working out the kinks, it has become one of the fastest-growing search options. The appeal is undeniable. It’s hands-free, fast and futuristic.
The goal for voice search in 2017 is to go above and beyond voice recognition and evolve into voice understanding. This involves several changes with respect to:
->Previous searches.
->Location-based context.
->Context based on frequently used apps.
->Personalized information.
->Keyword research based on spoken queries.
Topic: What are the latest SEO Trends for 2017? (Read 1225 times)