Put someone in charge.
Because link building is time-consuming and resource intensive, someone needs to be responsible for driving the effort, Fasser says. "You need someone focused on actively managing the program, promoting the right content and always looking for new opportunities."
2. Set up a process for monitoring and measuring progress.
From the beginning, have a method in place—usually accomplished via SaaS tools—to monitor and measure your link-building efforts on a regular basis. "If you don't have that process set up, when someone asks how effective your link-building campaign is, you won't have a good answer," Fasser says. "And if you don't have a good answer, you're not likely to get the time and resources you need to continue the link building."