Backlink obsession (BO)
"If you’re splitting hairs about the exact date that backlinks were taken from, you’re probably suffering from “B.O.” (backlink obsession)" (Matt Cutts)
BO (or Backlink obsession) is a persistent disturbing preoccupation with the idea or feeling about backlinks (according to the possibility to increase the PR (PageRank) or/and to make own website/-s more and more popular).