Semantic SEO refers to a question or search phrase that produces meaningful results, even when the results don’t contain an exact match of the words or phrases used. Basically, it means the search algorithm is smart enough to interpret a searcher’s intent (and potentially context of their search) to deliver an answer to their question. Semantic SEO is an important concept especially if you’re creating a long-term White Hat SEO strategy because artificial intelligence in search is evolving beyond “keywords.”