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Advantages of Using White Space in Graphic Design

Let's talk about design, web design.

Many of us are aware of the concept of white (or negative) space. For those who are unaware, we will explain the concept. White space, in brief, refers to the blank space between different elements. We usually associate this term with web designing. However, the reality is that apart from web designing, white space can be used in graphic, stationary design or even

 

corporate identity design to achieve the desired result.

 

In this article, we will discuss the advantages the using white space in graphic design. However, first we will briefly discuss the two different types of white space.

 

Two Different Types of White Space

Active space refers to the space that is created intentionally to enhance appeal of the design. It ensures better layout of the design and guides the visitor’s eyes towards the intended direction.
Passive space refers to the default space that exists between text for enhancing its readability.
 

In this article, we will focus on the benefits of using active white space.

 

Reasons For Using Active White Space

 

Creates An Elegant Appeal

 

White space has an elegant appeal. This means that using white space intelligently guarantees creation of an elegant design. Another advantage of using white space is that it puts less pressure on the eyes. This allows the user to view the designs comfortably.

 

Allows the User to Focus On a Single Object

 

If you want to highlight a particular element of your design, using white space can be a great idea. This will guide eyes of the user towards the particular direction, thus helping him to focus on the particular object.

 

Proves Your Confidence in Your Products

 

Many people may find this point surprising- how can usage of white space proves confidence in your products? Well, if you research in details, you would find that most renowned brands avoid using excessive information in their designs. Rather, they opt for white space to highlight their products. This proves the fact that they are confident about their products.

 

Low-quality brands, on the other hand, try to cram excessive information about their company/products in the designs. This creates a desperate image of the company. Furthermore, it makes the users feel that they are not confident about their products.

 

In brief-intelligent usage of white space creates a sophisticated image of the company and proves the fact that they would rather allow their products to highlight their dedication towards quality.

 

Balances Your Designs

 

Another benefit of using white space is that it provides your designs with a balanced look. It balances visual weight of different elements of the design, thus creating an overall symmetrical look. This in turn, enhances appeal of the design.

 

It is true that using white space reduces the necessity to incorporate excessive elements in the design.  However, this does not mean that you have to invest lesser effort. Rather, you need to work harder to use the white space cleverly, so that the design assumes a sophisticated look and convey the intended message as well.

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