Social media management is a term used to describe the collective strategies that businesses utilize to generate a greater presence among consumers using various types of social media. To this end, businesses design specific public relations and publicity initiatives that include the use of blogging, social networks, and the creation of online content that engages search engine optimization orSeo to attract the attention of consumers. In the broadest sense, social media management is about developing online marketing approaches that connect with potential customers via sites that are already in constant use by those consumers.