In SEO, on-page and off-page techniques helps build backlinks and increases traffics to website. SEO targets certain keywords. It takes into consideration how search engines work, which keywords are used by people to search and who are the targeted audience of the search engine.
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.