All about it and how to get rid of Panda
Panda algorithm overviewPanda algorithm was introduced to find the spam contents on internet. Spam contents are kind of contents which give no beneficial information to the users. It can be a sales page which has no helpful information what so ever on it. It can be a page which is stuffed with keywords and has no real value for the visitors. There are couple of things which always trigger Google to take action against a web page. We will look into these factors one by one.
SERP CTROne of the most important factors to evaluate a website is SERP click through rate. SERP click through rate is the percentage of clicks you get from the search engine results position page. Google’s algorithm are capable to guess, what percentage of clicks should receive a number 1 webpage or number 5 webpage on certain SERP page.
Bounce rateThe triggering factor for panda is the bounce rate. Bounce rate is the rate in which the people are bouncing back to the SERP page after visiting to your page. If the time taken to bounce back to the SERP page is really low, it simply infers that your page is not optimized for the requirements of the users. They are just seeing a spammy content. The webpage does not offer the exact information, which they wanted to see there.
Percentage of new visitorsAnother important factor which is worth mentioning is the percentage of new users every week or month. Google can track these metrics. If the web page is able to attract new visitors, it means that, it has a quality contents. Returning visitors on certain webpage also makes sure that it is providing useful information to its visitors. Average time spent by visitors on a webpage also shows whether the site is useful or spammy in nature.
Auto spun/Poorly spun contentSpun contents are generally created by some software which has either a poor grammar or sentences do not make proper sense. More poorly spun contents tend to increase the bounce rate, which triggers Google to penalize the web page.
Truncated Page RankTruncated Page Rank is a calculation that removes the direct “link juice” contribution provided by the first level(s) of links. So a page boosted by naive methods (such as article marketing) is receiving a large portion of the Page Rank value directly from the first layer. However, a link from a well linked to page will receive “link juice” contribution from additional levels. Spam pages will likely show a Truncated Page Rank that is significantly less than the Page Rank. The ratio of Truncated Page Rank to Page Rank can be a signal to indicate the spammy nature of a link profile.
The question is HOW TO GET RID OF PANDA?Well the simple approach to escape from the panda effect is to avoid the above written points. By now you must understand that key is the “Quality Contents”.
The prominent features of Quality Contents are:
They are “original”.
They need not to be written by a professional writer, they can be written in simple English but they must offer some knowledge and value to an average user.
They should not be keyword stuffed.
You can decide to use spun articles on your webpage, but the quality of the contents shouldbe great. Some of the features of the spun contents are
They are spun at all three levels i.e. word, phrase and sentence levels. (You can go one step ahead and spin it on paragraph level as well)
The spinning process should always be semi-manual.
They should not leave any footprints of article spinning.
Advance linkbuilding concepts after Panda and over-SEO penaltyBefore we start to talk on some of the advanced link building techniques, we must know one thing. If we go by the rules, you will not be penalized by the Google, while your competitors can be. The instant impact will be that their pages will be deindexed or affected and your websites will take the top rankings. Alright let’s start with some of the advanced link building techniques.
Partial match anchor textAs you guys know, anchor text is a text, which upon clicking, it transports us to another page. If you are using exact match anchor text for all your backlinks, it triggers Google for spamming. And it is not so much difficult to find this pattern. For example of your site is about “dog training” and all your backlinks are having exact match anchor text “dog training” then it is sure that you are going to be slapped by Google. What is suggested here is that, instead of using “dog training” as keyword is you should use all the related keywords as well. Like “dog training”, “dog videos”, “puppy training Classes”, “dog training collars”. This is also called anchor text diversity. Try to make as many permutations of the keywords as you can. You can go one step ahead and rotate them as well. The more keywords you use, the less visible footprints you leave, which means that Google will not penalize you. You can add natural signals as anchor text for example “click this link” for dog training Videos or click here for more information on dog training. These natural signals or call to action anchor texts makes the link building process look more natural. These type of tactics will rank your site easily but at the same time it will become harder for Google to find you.
Quantity of backlinksThe amount of backlinks you build daily for your website can be easily recognized by Google. For example if you build 50 backlinks a day, 60 backlinks a day, 55 backlinks a day and then just you order one of the fiverr gig which builds you 5000 to 6000 backlinks in a day. This spike will make it easier for Google to slap your site. Sudden spikes in back linking process make it all artificial and little bit hard to digest. Even a newbie can say, it is nothing but spamming.
The process of link building should be
1) Gradual: Gradual means you are not building thousands of links overnight and sending Google a message to come and slap you.
2) Random: Make the process look as random as possible. Closed link wheels are a gone thing now. If you are going for multi- tiered link pyramids, look for the work “OPEN” and “RANDOM” interlinked Tiers. Open link wheels make it little hard for Google to recognize the linking pattern.
3) Google can easily screen scrape the backlinks and instantly tell if it’s a comment link or nav link or profile link. So the high spikes really scream out loud about the spamming activities. Just do not do it.
4) 40% of the backlinks should point to the main page while rest 60% of the backlinks should point to the inner pages. This technique is called deep linking.
How many backlinks should one build then?Well it is always a hot topic of discussion, but while building links, one thing should be crystal clear in your mind. The process should look natural to Google. The general rule to follow is the amount of backlinks per page should never exceed the number of visitors per month. This means that if you have 20 page website and it has 100 unique visits every month then the number of backlinks should be 100 * 20 = 2000 links maximum per month. And the sites which are less than an year old should never exceed this formula.
Mass spam index penaltyThis little topic is being covered here in this advanced link building section although it belongs to the another topic. Google has some metrics to check that how many spam index pages are linked back to your pages. If there are too many backlinks and are spammy in nature, it indicates you are going to get penalty.
If the auto spam flag is going to be raised by Google, then this is like a chain reaction. Third tier backlinks are once flagged spam, second and first tier will also be recognized as spam. If there are 20 links in the first tier and 4 links are spam main site will be penalized. THE GENERAL FORMULA IS
10-15% SPAM flagged pages linking back to your page = Auto Spam Flag Raised.
Btw there are pandas in India. But they're red pandas.
https://www.quora.com/Are-there-any-pandas-in-India
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