Every year the field of search engine optimization is evolving. What began in the 90′s as a way of spamming meta tags has turned into a sophisticated science of ranking websites. One core thing about modern SEO that hasn’t changed in the last 8 years, and that probably will never change, is that references from other websites (backlinks) are the primary means through which a website is given its value.
Whilst referencing will always be the most important part of SEO, there are other factors which heavily influence a websites ranking, such as the way the website is setup. Good use of title tags, heading tags, and a well set up internal linking structure are widely known as being crucial ranking factors. All this is pretty much bread & butter that every SEO is aware of however. But what about some of the more recent factors that influence a websites rankings?
In this article we’re going to cover some of the latest SEO techniques that are used by Google when determining the ranking of a website.