[Martin95]

    I am interested in knowing!

    Thanks a millions in advance...

    Best Regards

[appdeveloper]

Well dude, press release submission is the best off page activity in seo for generate traffic and more inquires. And also some sites are Press release syndicated for your news or press release.

[sam051]

Yes, Press Release is the best off-page seo technique and in this you can get high page rank as well as huge traffic.

[websky19]

Ofcourse, Press Releases are best way to drive the traffic and to get genuine back links to the webpages.

[anncraig]

It depends on how you do it, submitting a press release could be useful if you manage to do it the right way like submitting it to a press release site with a good reputation and receive a decent amount of traffic. You also have to make your press release pretty interesting and appealing to the readers.

[johnniewalk]

Ya Press release is good but you need to post a proper content which is currently released..

[bcetindra]

Ya press release is very good for increasing the traffic.

[jackluter]

Press release is a brand in seo,for many years its help in immediate visibility of web site in search engines.But the cost of maintaining press release is higher. 

[arold10]

Both press release and article marketing have suffered a major blow due to updates that have been released. Therefore their effectiveness have dropped significantly. With respect to diversifying your link, they both can be used but you shouldn't expect the same type of results they used to deliver.

[kgharshith]

Generally Press Releases (at the time I'm writing this post) are seeing a short term stick for reputation management purposes. However they are carrying some nice weight for building domain authority and trust. The most important thing is do not do anything unnatural with your anchor text as it will overoptimize your website pretty quickly. I'd recommend linking out with a reference to your Brand or URL and then maybe a FB/Twitter account.

As far as traffic goes, if you don't have anything noteworthy to say then it's going to be somewhat of a waste as it is not going to get syndicated as well.

Most free PR services are low quality and spammed pretty heavily by SEOs. A paid service is generally going to give you better results, but don't be fooled as many services will get you the same distribution but the price they charge will vary dramatically.