[mcloren]

   

Most SEOs would refrain from saying this, but I'm gonna tell you…

If you have a Web site that's been online for a number of years -- with loads of quality content and built-in authority with the search engines -- but it's never been properly optimized, you're sitting on a search engine gold mine.

These are easy projects. Easy is a relative term, of course. There may be any number of other issues, such as site structure, content, and the competitive nature of the keywords of focus that can keep a good SEO very busy. Any SEO worth their salt can take your Web site to unbelievable heights in short order, using search engine sanctioned, white-hat tactics.

These Web sites may require little effort in terms of off page optimization. However, they may lack for a number of on page factors.

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