I remember it. Long time ago, when I learned English at school our class had to use a textbook with a lot of stories. In one of these story, there was a sentence about Coke (i.e the Coke Cola - 可口可乐, in Chinese). Well, I forgot the sentence completely (probably it was something like "And I want a Coke"), but the word "Coke" I remembered forever and now it is a kind of significant word to me in almost the same way as the word "SEO".