You are not giving out your sites then... I'll give some problems and suggestions in general xD
Content is difficult to read and design is outdated:
Sometimes customers’ decision mainly depends on what they see first. It means the appearance of your website play a vital part to help them to decide. Smart organized sites can bring you more leads. Beside sites’ look, articles’ content is also important too. For example, younger customers prefer to read colorful article than traditional one.
There’re some tips can make customers happy to read your content such as: set your title large and clear to read or change site’s default font to a specific one.
Advertisements cover too much space ( if have)
Customers can accept to see advertisements somewhere on your site because they know it’s your part of business’ income. But too many advertisements will dominate your landing page which means less content would be shown. As the result of that, your customers can not find much content to read which badly affect your site bounce rate.
This problem could be fixing by installing a custom developed website. The visitors find for valuable content not those ads.
Your website loading speed
Don’t underestimate your website loading speed. I can sure about one fact that visitors will not wait for ten seconds to explore a website when they have hundreds choice on search results. Google also prefers faster link and SEO is an easy way to solve that issue. Professional SEO masters always encourage entrepreneurs increase their site’s loading speed.
Let’s get some extensions from provider to help your loading speed faster. Or you can choose ecommerce platform fit that perfectly from beginning like: Magento, WordPress,…
Your website does not have repsonsive design
Mobile phone applications have rapidly grown for a last few years. Wiki state that It will result in revenue share of mobile money reaching up to 9% by 2018. The number of customer through mobile devices also follows those trends. According to some statistics, 30% of people making purchases from their mobile disrupt when they find the site is not responsive.
I believe that not all of the problems but I'm sure they will help you a bit. Thanks!