光棍节 - the Chinese Singles' Day. You see:
2011.11.11 - so many "1"s. And especially the time: 11. 11. P.M. (23:11) and 11.11 A.M. (11.11):
2011.11.11, 23:11 and 2011.11.11, 11:11. So many "singles" or "one"s ("1"s).
In fact it is also called/written as:
Singles Day or One's Day. In Chinese: Guang Gun Jie (光棍节 - guāng gùn jié).
Look at this:
"
Singles Day,
One's Day or
Guang Gun Jie (Chinese:
光棍节; pinyin: guāng gùn jié; Wade–Giles: kuang kun chieh; literally "bare sticks holiday") is a Chinese pop culture holiday on November 11 for people who are still living the single life.
OriginsUniversity culture
Singles' Day was initially celebrated at various universities in Nanjing, literally the Southern Capital City (of China), during the 1990s, and originated from Nanjing University in 1993. It got the name Singles Day because the date consists of four "ones". These college students have since graduated, and carried the university tradition into society. The Singles Day has been largely popularized in the internet era and is now a special day for all fashionable youths.
The main way to celebrate Singles Day is to have dinner with your single friends, but it's important that each person pay their own way to show their independence. People also hold 'blind date' parties in an attempt to bid goodbye to their single lives.
Celebration
For breakfast on Singles' Day, singles often eat four Youtiao (deep-fried dough sticks) representing the four "ones" in "11.11" and one Baozi (steamed stuffed bun) representing the middle dot.
Some singles also choose to say goodbye to their single lives on this day: many attend 'blind date' parties and many people choose to marry on this day. In addition to meaning 'single,' the four 'ones' of the date can also mean 'only one' as in 'the only one for me.' Some people will use this date and this meaning to tell their special someone that they are the only 'one' in their heart.
In episode 6 of The Apprentice (UK Series Four), team Alpha decided to make a range of themed greeting cards revolving around National Singles' Day, which met mixed success from buyers Clinton Cards, Celebrations and Tesco. Initially, the team planned to have it on February 13th, the day before Valentine's Day. However, Clinton Cards and Tesco questioned their decision as to why celebrate it before Valentine's Day considering it's one of the card's major seasons like Christmas and have the day competed with Valentine's Day. Tesco also pointed out who would send cards to single people."
http://en.wikipedia.org/wiki/Singles_Day